Analysis of Indonesian Marketplace Based on Customer Satisfaction, Trust and Loyalty
Keywords:Structural Equation Modeling, Marketplace, Satisfaction, Trust, Customer Loyalty.
Indonesian people are starting to realize to make the internet one of their sources of income such as making sales in the marketplace. The public's interest in using e-commerce can be seen from the number of local and international companies trying to dominate the online market in Indonesia. Online shopping transactions in the marketplace are new experiences for people in Indonesia. The success of a marketplace can be measured based on the number of visitors and transaction volume that occurs in the marketplace. Marketplace that customers often make repeated purchases will increase the marketplace revenue. The
repurchase is the main goal of the marketplace company. Many marketplace companies compete to provide the best to their customers by continuing to improve system quality, information quality, and service quality. This study aims to determine the satisfaction, trust and Loyalty factors of Marketplaces in Indonesia. This study uses the Structural Equation Modeling (SEM) model to examine 12 hypotheses in the study. The results of the study show that all of these hypotheses are accepted.