Evaluation of Revitalization Strategy: A Case Study of Barukoto Traditional Market in Bengkulu, Indonesia

Abstract

The Barukoto market is a shopping center that was popular in the 70s to the late 90s in the city of Bengkulu. As time went on, Barukoto Market experienced a deterioration in environmental and physical quality so that it was neglected in several parts. The
decline in consumer segmentation that came also decreased, due to the emergence of more modern and representative new shopping centers, such as hypermarkets and shopping malls. To increase the vitality of the area, it is necessary to revitalize activities so that they can create a renewal of the quality and physical quantity of buildings and can increase the property value of the area. To answer the purpose of the study, using qualitative descriptive analysis techniques, supported by quantitative assessment, through the scoring method. The revitalization criteria obtained are, from the location aspect 79.45% <80%, this is categorized as a potential enough to do revitalization activities. Furthermore, from the aspect of the physical study, an assessment of 48.50% <61% and management aspects with a value of 50% <61 %.