Artificial Intelligence in Marketing

Abstract

Artificial intelligence (AI) is a field of computer science that creates systems capable of simulating human intelligence. It means any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such as voice and image recognition, machine learning techniques, and semantic search. It involves the development of algorithms and computational models that allow machines to learn, reason, make decisions, and solve complex problems autonomously.  AI in marketing is the application of AI technologies like machine learning, natural language processing, and data analytics to optimize and automate marketing tasks. This allows marketers to create more efficient, personalized, and data-driven campaigns.  AI in marketing is synonymous with precision, personalization, and efficiency. Marketing AI works by processing data with algorithms and pattern recognition to simulate human intelligence. From chatbots to social media management to full-scale marketing campaigns and automation, artificial intelligence is changing the way marketers do their jobs. In this paper, we will explain various uses of AI in marketing.