ADVERTISEMENT MANAGEMENT IN SOCIAL NETWORK BASED ON USER INFORMATION

Abstract

An advertisement company can serve their ads depends on every user interest. They provide the ads depends on User profile and him/her activity in social Network by collecting data from user activities. The purpose of collecting user data is to provide them ads regarding their preferences and characteristics. Their preferences can be defined either by their choice or their user profile updates. Their characteristics can be defined by their profile data such as educational qualification, age, Location, blood group, interests or their hobbies. These data can be collected and stored in the form of dataset and can be used in the future for providing them web services. Existing social network gives unnecessary advertisements which are not related to user requirement. This will distract the concentration of users and leads to wastage of time.